Imposter syndrome is one of the biggest barriers I see for therapists in private practice. If you’ve talked to enough therapists, chances are they’ve experienced it too. It’s one of those things that seems to come up over and over again, whether you’ve just started your practice or you’ve been seeing clients for years.

One of the questions I hear (and one I’ve asked myself) is:

“Is it always going to feel like this? Will it ever get easier?”

My answer is yes.

It really can get better, and I’d say my own experience is proof of that.

I remember my first counselling job after graduating. I was working in a group private practice, and my fee was $130 per session.

Before that, I had been working as a support worker making $17 an hour. During my master’s internship, I worked in Child and Youth Mental Health, where clients didn’t pay for counselling at all, and in another private practice where my sliding scale fee was anywhere from $30 to $50 a session.

So suddenly charging $130 for an hour of therapy felt like a huge leap.

I remember thinking, What am I possibly offering that’s worth $130 for an hour?

Every session felt like it carried so much pressure. If a session didn’t go quite as well as I’d hoped, I felt guilty. I worried that someone had spent their hard-earned money and maybe they hadn’t gotten enough out of our time together.

Looking back now, I can see that those thoughts weren’t really about my competence as a therapist. They were about imposter syndrome.

The money piece that we don’t talk about enough

Money brings up so much for therapists in private practice.

It’s there when we’re deciding what to charge. It’s there when we increase our rates. It’s there when we have to follow up on an unpaid invoice. It’s there when a client asks about our fees before booking.

And sometimes it’s there in the therapy room itself, quietly asking:

“Am I providing good enough therapy for what I’m charging?”

I think many therapists carry the belief that if a client is paying us, every session should feel profound, transformative, or life-changing. That’s an impossible standard to hold yourself to. The reality is that therapy doesn’t work like that.

Some sessions feel incredibly meaningful. Others are about maintaining momentum, sitting with difficult emotions, or simply helping someone feel less alone that week. Those sessions are valuable too, even if they don’t end with a breakthrough.

I’ve also learned that clients aren’t paying for perfection. They’re paying for a consistent, ethical, compassionate therapist who shows up fully present, continues to learn, and creates a space where change can happen over time.

That’s a very different expectation than believing every single session has to justify its price tag. And honestly? That shift changed everything for me.

Confidence came from experience, not from feeling “ready”

Slowly, over time, I started to feel more confident in myself as a therapist. It wasn’t because imposter syndrome magically disappeared one day. It was because I started collecting evidence that challenged it. I watched clients transform. I saw people reach goals they never thought were possible. Clients kept coming back, showed up consistently, and trusted me with some of the most vulnerable parts of their lives. I received encouraging feedback from supervisors and heartfelt comments from clients about how much therapy had helped them.

Whenever imposter syndrome started creeping back in, I learned to hold onto those moments instead of only focusing on the sessions that felt difficult. I also had another realization: I had spent over six years learning how to become a therapist. Six years of university classes, textbooks, essays, peer counselling, supervision, practicum placements, and hundreds of internship hours.

Somewhere along the way, all of that knowledge had become so familiar to me that I started assuming everyone knew what I knew. The concepts that felt like “common sense” to me were often complete lightbulb moments for my clients. I’d explain something that felt simple or obvious, and a client would say, “I’ve never thought about it that way before,” or “That makes so much sense.” Those moments reminded me that I wasn’t making things up as I went along. All of those years of learning had actually worked and I really did know my stuff.

And while I certainly don’t know everything (no therapist does), I know enough to help people make meaningful changes in their lives. That’s what matters. So, if you’re reading this and thinking, “Well, she seems really confident, and that’s just not my experience,” I want you to know that it took time. The confidence I have now didn’t show up overnight. It was built one client, one session, one supervision meeting, and one learning experience at a time. And honestly? I still have moments where I question myself. The difference is that I don’t believe those thoughts as quickly as I used to.

I’ve learned that feeling uncertain doesn’t automatically mean I’m doing something wrong. Sometimes it simply means I care deeply about doing this work well. Confidence isn’t a prerequisite for being a good therapist. You don’t have to wait until you feel 100% confident before you trust yourself. In fact, if I had waited until I felt completely ready, I probably never would have started.

If you’re battling imposter syndrome, here’s what I’d encourage you to try

If any of this resonates with you, I want to leave you with a few questions to reflect on.

1. Make a list of your wins.

I know this can feel uncomfortable (especially if you’re someone who tends to brush off compliments), but take some time to write them down. Which clients have you seen make meaningful progress? What feedback have you received from clients or supervisors? What moments have reminded you that your work has made a difference?

When imposter syndrome shows up, it’s easy to remember every session that didn’t go quite as planned while completely forgetting the dozens that went really well. Having a written list of your wins can be a helpful reminder of the evidence when self-doubt starts getting loud.

2. What areas do you already feel confident in?

Maybe there are certain presenting concerns, age groups, or therapeutic approaches that feel like a natural fit for you.Lean into those strengths. You don’t have to be an expert in everything to be an effective therapist. Every counsellor has areas where they naturally feel more confident, and that’s okay.

3. Ask yourself what would genuinely help you feel more competent.

Sometimes imposter syndrome isn’t asking for more confidence—it’s asking for more support. Would regular supervision help? More opportunities for self-reflection? A training course in a population or modality you’re interested in? More consultation with other therapists?

The goal isn’t to know everything, the goal is to keep learning while also recognizing just how much you already know. Confidence isn’t something you suddenly wake up with one day, it’s something you build through experience, reflection, and showing up for your clients again and again.

If you’re a new therapist or you’re still in the stage where you’re questioning yourself, I hope you know that you’re not alone. Many of us have been there.

Keep learning.

Keep reflecting.

Keep showing up.

You might be much more capable than your imposter syndrome is letting you believe.

Reach out for a Free Consultation Call

If you are looking for private practice mentorship or supervision support, I’d love to connect with you to see if I’m the right fit to support you.

Have you just started a private practice and suddenly feel very overwhelmed with all the things to keep track of, marketing you need to do, and that’s not even including getting to the client part? You’re not alone! Many Registered Clinical Counsellors (RCCs) enter private practice with deep clinical hearts but find themselves overwhelmed by the “business brain” required to keep the doors open. Building a successful practice in person in a city like Vancouver—or managing one as a digital nomad is about more than just filling a caseload; it is about the systems behind the sessions.

When I founded Haven Wellness Collective, I realized that to be the best counsellor for my clients, I had to create a business that was life-giving, not draining. Whether you are seeking clinical supervision to refine your craft or private practice consulting to scale your business, these are the first five things I would do to build your practice in a sustainable way!

1. Have a Website

In 2026, your website is your most important asset in your business. It works 24/7 to introduce you to the community before you ever speak a word. An easy-to-navigate, SEO-optimized website is essential to ensure the right clients and supervisees find you in a crowded digital landscape.

A professional site should be more than a digital business card. It needs to reflect your unique clinical voice and niche. This means fast loading times, mobile-friendly layouts, and clear “Call to Action” buttons that lead directly to your booking page. If you’re tech savvy this is totally something you can do yourself through Wix, Squarespace or WordPress, but if this is going to delay you too long I think it’s worth paying a professional to do it for you and have it done right! I have no regrets paying someone to do my websites, and sometimes these companies can help you SEO-optimize it at the same time – win-win!

2. Have an Easy-to-use Client Booking System

Efficiency begins with the right tools. Implementing a solid client booking system is the first step toward reclaiming your time and reducing administrative burnout.

I personally rely on Jane App to streamline everything from scheduling to secure billing. When your “admin brain” is supported by reliable software, you have more mental space for your “clinical brain.” I’ve found that clients like the ease and user-friendliness of Jane and it makes booking initial clients and consultation calls easy as it all happens in one place. If you are ready to integrate these tools, you can use my code AMYKOBELT1MO for your first month free. These systems allow you to manage your practice with ease, whether you are working from home, or travelling like I like to!

3. Strategic Marketing for Your Niche

Marketing doesn’t have to be a chore, but it does need to be strategic. You don’t have to do it all; you just need to be where your ideal clients are looking. Not every platform will be right for you and your niche. You don’t need to spend hundreds of dollars every month keeping up with each profile. My recommendation is to pick one and try it out for a few months and see how it does. Some of these include Psychology Today, Counselling BC, and the BC Therapist Finder(use code AMY5 for your first 3 months for free!). For a free 6 months on Psychology Today you can send me your email and I’ll send you a referral!

A critical, often overlooked tool is your Google Business Profile. By regularly updating your profile with clinical insights and business milestones—like the third anniversary of your practice—you boost your local SEO and build trust with your community. Marketing is ultimately about connection, showing potential clients that your practice is a safe, professional, and accessible space for healing.

4. Designing a Sustainable Schedule

Burnout is a real risk when you don’t have boundaries with your business. A life-giving practice requires a schedule you can actually sustain over the long term. This means moving away from exhausting 10-hour days and toward manageable time blocks.

I am a big believer in “Admin Rituals.” Pairing routine tasks with something you enjoy—like a latte at a favourite Vancouver cafe on Mondays and Fridays—turns a chore into a foundational part of your week. It is vital to give yourself dedicated time off, completely away from your practice and your clients, to ensure you stay energized for the work that matters. As an extrovert, I also love co-working with a friend or colleague. It breaks up the admin tasks, but also gives me some social time and a reason to get out of my sweats on my admin days!

5. Supervision and Consultation Support

Even if you’re a seasoned therapist, the “lone wolf” approach to private practice is a fast track to burnout. We spend our days holding space for others’ heaviest moments; having a dedicated space to process our own clinical work isn’t just a luxury—it’s an ethical and professional necessity.

The Power of Clinical Supervision

I’ve maintained constant clinical supervision throughout my years of practice, and it has been absolutely invaluable. It’s the place where I can be vulnerable about “stuck” points, refine my modality-specific skills, and ensure I’m providing the highest level of care.

Whether you are looking for clinical supervision for RCCs to meet registration requirements or you simply want a seasoned peer to help you navigate complex cases, that extra set of eyes keeps your practice safe and your clinical intuition sharp.

Private Practice Consulting: Don’t Reinvent the Wheel

When it comes to the business side of things, clinical training rarely prepares us for the reality of being an entrepreneur. When I first started, hiring a private practice consultant was the best investment I made.

There is a specific kind of peace that comes from talking to someone who has already “been there.” Instead of spending months googling how to set up a waitlist or manage a cancellation policy, a consultant helps you bypass the trial-and-error phase. It’s about building a practice that is life-giving—one that supports your lifestyle rather than draining it. If you are looking for some private practice support and want to see if I’m the right fit, please reach out and schedule a free consultation call, I’d love to meet with you!

Ready to Build Your Dream Practice?

Building a practice doesn’t have to feel like a guessing game. Whether you are just starting out or looking to scale your current practice into something more “life-giving,” I’m here to help. I offer Private Practice Consultation and Clinical Supervision for RCCs and therapists who want to build a sustainable, soul-aligned business.

Click here to book a free consultation or send me a DM on Instagram @amy.kobelt to see if we’re a fit!